Collaborators
Agency: The Program
Art Direction: Harben Lachica
Designers: Harben Lachica
Champ Sports' "Home Game" creative concept, part of the Refresh Your Game campaign, celebrates authenticity in the spaces and with the people that define us. Exploring how past experiences shape individuals and present passions bring joy, the campaign showcases style and personality in our most comfortable settings. With 2020 emphasizing the importance of home, the timing couldn't be more perfect. The campaign consist of athlete content, studio shoots, and influencer partnerships.
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In this project, our aim was to engage athletes and influencers in their most comfortable settings. During this campaign we faced pandemic-related challenges like travel restrictions and social distancing. Overcoming these hurdles, we organized photoshoots with the athletes' close friends or family. Additionally, I oversaw all creative aspects of the campaign, designing posters for in-store displays. Using Procreate, I crafted treatments featuring handwritten typography and collages to match the overall aesthetic.
