Collaborators
Agency: The Program
Client: Nike
Art Direction: Harben Lachica
Designers: Harben Lachica
Champ Sports' "Home Game" creative concept, part of the Refresh Your Game campaign, celebrates authenticity in the spaces and with the people that define us. Exploring how past experiences shape individuals and present passions bring joy, the campaign showcases style and personality in our most comfortable settings. With 2020 emphasizing the importance of home, the timing couldn't be more perfect. The campaign consist of athlete content, studio shoots, and influencer partnerships.
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In this campaign, I led the visual storytelling, pitching ideas to Nike and overseeing the entire process from conception to execution. I directed the aesthetic, chose photographers and models, styled shoots, and curated spaces. Additionally, I collaborated with lead designers and strategists to create daily presentations, developed digital assets, and maintained the visual identity across three campaigns: Model, Athlete, and Influencer shoots for Champs Sports.
